Merger Communication Effectiveness – Lessons from the Trenches

When top executives are asked about lessons learned following a merger, acquisition or business sale, more often than not they say they would have invested much more energy and effort in communication, even when their deals were successful. Too often we see acquisitions or mergers not achieve full potential in a timely way owing to loss of key people, customer attrition and productivity downturn.

Absent (or less than effective) communication is almost always a factor when organisations experience these troubles whilst joining forces. In addition to investment in communication excellence to drive deal success, other interdependent investments include leadership capability and organisation culture.

Immediate prerequisites for effective merger communication include clarity of purpose and strategy, a shared view of the deal rationale and clear cultural expectations. These set the context for what business leaders and employees are asked to deliver and how they are expected to deliver it.

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How Culture Operates – First 3 Months of a Merger

 

This post is by Jerome Parisse, originally published on the Walking the Talk website.  It is one in a series that Jerome and I are putting together to introduce a unique Culture Masterclass for M&A Executives, developed jointly by Isely Associates International and Walking the Talk. 

Two organisations come together

Each group gets to see what the other looks like.  Specifically what you see are the behaviours, symbols and systems of the other organisation. They may look like you, even talk like you.  On the surface they may be in the same business, and therefore undertake the same activities.  But very quickly you will notice that they are not the same as you.

Of course you will have heard some information already about how the other tribe operates.  Some of your members will have been involved in due diligence activities, or planning for the future acquisition.  Others may have worked there previously in their career.  Perhaps the other tribe was a past competitor, or someone you met at industry functions.  They might have been a customer, or a supplier.  You may share a parent, and be two divisions of the same group.  They will have a reputation regarding how culture operates, and you will know what it is.

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